If you and your team are spending time trying to wrangle all your various data feeds to find a way to create opportunities for your organization -- there is a way to streamline your efforts. You don't need to find a home for, and a way to use all your data -- just the "smart data".
The flow of data is picking up speed for all marketers, and astute leaders are turning this data into better, more targeted and relevant sales and marketing efforts. But managing all the data from web platforms, marketing technology, mobile devices and the “Internet of Things” is often a daunting and time-consuming task. Rather than focusing on managing the big data flow, we think marketers should try to discover the relatively few data points that can really drive revenue – find your smart data and put it to work!Read More