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Vida Tamoshunas

A Customer-Centric Approach to B2B Marketing Campaign Measurement

by Vida Tamoshunas on July 31, 2012

Marketing Analytics and Good Strategy Go Hand-In-Hand

by Vida Tamoshunas on June 13, 2012

Applying the Lessons of “Simplify and Repeat” to Analytics

by Vida Tamoshunas on May 29, 2012

Analysis and Visualization: “Fifteen Minutes Can Save You …”

by Vida Tamoshunas on March 28, 2012

Adapting Analysis and Visualization to Our Fast and Slow Brains

by Vida Tamoshunas on March 9, 2012

4 Questions To Help Marketers Leverage Big Data.

by Vida Tamoshunas on February 7, 2012

Marketing Analytics: The Value of ‘Getting to Know’ Your Data.

by Vida Tamoshunas on December 22, 2011

How Can Customer Intelligence Deliver the Vision?

by Vida Tamoshunas on November 9, 2011

Marketing Analytics: Applying 80/20 Principles to Model Decile Reports

by Vida Tamoshunas on October 14, 2011

B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions

by Vida Tamoshunas on September 9, 2011

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