Virtually everything we do produces more data, and it’s a fact that marketers who can capitalize on that data are the winners in their respective industries. Data Equity (the value of your company’s data) has begun to pop up as an asset on corporate balance sheets, and it’s imperative for you to be armed with real-time, actionable analytics and business intelligence to drive smarter marketing, sales and business decisions. Data views need to be easy to understand and customize, when and where you need it.
SIGMA has spent over 30 years helping our clients capture the hidden value in their data contributing to customer acquisition, sales force optimization, and consumer loyalty. With our expansion to Boston and 2017 well under way, we are poised to share strategies that we know will continue to help you engage and grow your customers – and your client’s customers.
We’ve engaged our SIGMA thought leaders and curated some insightful and interesting content that will help you consider how to build out your data strategies for the rest of 2017 and beyond. We invite you to join our mailing list and follow us on Twitter so we can share these, and other, very important insights:
- 5 Ways to Take Your Marketing Measurement to the Next Level
- Rev up your Marketing Performance with this Data-Driven Fuel
- Tips to Creating Smarter Data
- 5 Customer Insights you can Take Action on
- Shorten your Sales Cycle with Marketing Analytics
- Leveraging data in Marketing Technology
If there is something you would like to learn more about, please leave a comment below. As always, we are here to help.