A bank marketer has a 120-day window from the day a new customer signs on to upsell them into additional products to make them sticky, profitable customers. After that, your cross-sell window slams shut and you’ve got what you’ve got.
If you haven’t already seen it, watch this video. Apple has an ad which tells a story about a Grandmother receiving a holiday surprise from her Granddaughter. She surprises her with a very special song. I won’t elaborate on the details for those who haven’t seen the spot. Just get ready to cry.
SIGMA Marketing Insights is a boutique marketing services firm obsessed with the customer experience, and driven to turn data into a powerful tool that will deliver more relevant, personalized interaction and engagement across all channels.