The buzz amongst marketers is, "How can marketers best make sense of database intelligence today?" Concurrently it's a panel discussion at B2B Online. Join in and contribute your thoughts.
Here are some of my favorite quotes:
Bruce Biegel, Senior Managing Director, Winterberry Group
"There is a sea change in data, and the reason is consumer behavior. People are consuming media, content and transactions differently than before, on tablets and smartphones as well as computers."
Charles Stryker, CEO, The Venture Development Center
"Companies are using less than one-tenth of 1% of the data they could be using. The opportunity in [leveraging] the appropriate data you're not [using] is monumental."
Another wise quote from Bruce Biegel and the conversation at B2B Online:
"... If you can organize this data, stop it from being so messy and segment it, you can then feed it into a decision engine to make the right offers to the right people at the right time."
I couldn't say it better myself. Find a partner who specializes in cleaning up the "messy data" and organizing it so it can work smarter and harder for you.
Consider a new solution: The Customer Intelligence Hub.
A CI Hub is a central repository that holds accurate data from all marketing sources, including both online and offline information. Ray Wang, from Forrester Research, described Customer Hubs as a supply chain “that addresses the up and downstream flow of key customer data across a range of stakeholders and business processes.”
In order to make the best sense of database intelligence today, you need a single source of customer truth, and a Customer Intelligence Hub is the key to unifying your data and gaining a single view.
Contact SIGMA today to learn more about how we can help you get control of your customer data.