As the high DISC* “S-C,” of the Human Resources Team at SIGMA Marketing Group, I am responsible for a large portion of our behind-the-scenes compliance and detail. Sure, that includes administration of benefits, payroll, and policies, among other responsibilities, but there is another area that is a critical role of the job…miscellaneous communication.
Daily communication keeps your employees informed of not only the necessaries, but the culture and voice of the company. What is our company culture about? How is the business performing? What business ethics do we embrace? What do we want to attain for both our clients and for our employees? Do we contribute in our community? Do we get involved in events that give something back? Much of this information is essential to creating a great company culture as well as adding to individual job satisfaction.
Miscellaneous communication is all the “other” stuff that still needs to be sent, read, and acted upon. Things like:
- Updated phone extension lists.
- Reminders of the company picnic sign-up.
- Participation in this year’s charity drive for children.
- How to set up a conference call.
- This year’s holiday schedule.
- The newest seating chart for the building.
- Upcoming company-wide events.
- Yes, there is extra food in the kitchen, help yourself.
Maybe the Marketing Analytics Group wants to sign up for the current cross-team competition for charity and the AppDev Team wants to know if we can have an extra jeans day next week. Someone has to answer this variety of questions, thus, miscellaneous communication.
At SIGMA, the majority of our employee population works in a tech-savvy, data-driven environment with daily client deliverables. Information gets analyzed, organized, and reported. SIGMA is about taking client information and using that information to create great ROI. Communication needs to reach our employees quickly and frequently. And, most importantly, it needs to be accurate.
Although much of this extra information is secondary in its relationship to job performance, it is still important in adding to a great company culture. Employees will always have a need for information that is as simple as: Is there a refrigerator with room for my lunch? (That's a big concern some days!) How do I sign up for the food drive? How do I join the wellness event?
We spend the majority of our waking hours at work. Who we are and what we are about doesn’t stop when we sit down at our desks each morning. Giving our employees information about these other aspects of life at SIGMA will go a long way in creating a place where people want to work and do their very best.
Are you adding value to your company culture by making sure that the miscellaneous is communicated well?
(DISC is a quadrant behavioral model based on the work of Dr. William Moulton Marston (1893–1947) to examine the behavior of individuals in their environment or within a specific situation (otherwise known as environment). It therefore focuses on the styles and preferences of such behavior. The assessments classify four aspects of behavior by testing a person's preferences in word associations. DISC is an acronym for:
- Dominance – relating to control, power and assertiveness
- Influence – relating to social situations and communication
- Steadiness – relating to patience, persistence, and thoughtfulness
- Caution – relating to structure and organization
About the Author:
Lori Guarino is a Human Resource Generalist at SIGMA Marketing Group.