Things to think about before you even head down the path of a full database marketing assessment, including the why and the what.
20 questions to get you thinking about targeting and analytics in your database marketing.
20 questions you should be able to answer when building and managing marketing campaigns as part of your database marketing practice.
Maybe not the sexiest part of marketing, but there are 18 questions you want to consider to assess the maturity of your data management process in your marketing programs.
Not so specifically related to the data itself, but your underlying messaging strategy should be a part of the groundwork as well. We've outlined 20 questions to consider.
Lots and lots of questions to consider when building out your database marketing framework and planing your 2012 marketing programs.
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