When engaging with a strategic marketing partner, it’s not a “ghostbuster” that you call, but an account management representative (such as an Account Manager, Account Relationship Leader, etc.).
If you are asking yourself “WHY?” then it may mean that you are not currently engaged in a fruitful and/or productive relationship with a marketing partner (or perhaps the “right” marketing partner). The reason I say this is, as someone who has worked in Account Service for the last 20+ years, it is difficult not to recognize the value this role provides in a customer-focused service type of organization.
When my kids, relatives or friends ask me what I do for a living, I sometimes struggle with a response because my role as Account Relationship Leader encompasses so much. On a day-to-day basis, and across multiple client accounts, I wear many hats. Some of those hats include:
- leading strategic direction to meet client business goals;
- managing internal resources to execute on deliverables;
- leveraging the skills of expert areas to ensure utmost value and client experience;
- project management while making sure quality standards are adhered to;
- and overall, being accountable for client success.
All of this (and more) is well within the realm of the Account Manager. Having a dedicated account person you can turn to with just about any need, will elevate the value of your client relationships, and ultimately make your client-focused teams more successful.
So, when you need someone to do all this and whose ultimate role is to “make YOU a hero”…who ya gonna call? Account Management! I could tell my kids I’m a “ghostbuster” and they’d think that’s pretty cool. I don’t pretend to be Bill Murray or Dan Aykroyd, but at the end of the day, my clients’ success is pretty darn rewarding.
About the Author:
This guest post was written by Dea Hardiman, an Account Relationship Leader at SIGMA Marketing Group.
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