If you are asking yourself “WHY?” then it may mean that you are not currently engaged in a fruitful and/or productive relationship with a marketing partner (or perhaps the “right” marketing partner). The reason I say this is, as someone who has worked in Account Service for the last 20+ years, it is difficult not to recognize the value this role provides in a customer-focused service type of organization.
When my kids, relatives or friends ask me what I do for a living, I sometimes struggle with a response because my role as Account Relationship Leader encompasses so much. On a day-to-day basis, and across multiple client accounts, I wear many hats. Some of those hats include:
- leading strategic direction to meet client business goals;
- managing internal resources to execute on deliverables;
- leveraging the skills of expert areas to ensure utmost value and client experience;
- project management while making sure quality standards are adhered to;
- and overall, being accountable for client success.
All of this (and more) is well within the realm of the Account Manager. Having a dedicated account person you can turn to with just about any need, will elevate the value of your client relationships, and ultimately make your client-focused teams more successful.
So, when you need someone to do all this and whose ultimate role is to “make YOU a hero”…who ya gonna call? Account Management! I could tell my kids I'm a "ghostbuster" and they'd think that's pretty cool. I don't pretend to be Bill Murray or Dan Aykroyd, but at the end of the day, my clients' success is pretty darn rewarding.
About the Author:
This guest post was written by Dea Hardiman, an Account Relationship Leader at SIGMA Marketing Group.