If you are actively ensconced in social media, then you are aflutter with activity across your various social channels. Having a browser that brings all this activity together is really a helpful tool. Myself, I combine a variety of tools that make up my B2B social media technology roadmap here at SIGMA Marketing Group. Some of those social media tools listen for me, and others provide me an avenue to broadcast my B2B social content. I maintain the mindset that while the tools continue to evolve and make automation easier for us social media marketers, I strongly feel that there has to be hands-on interaction and a personal level of interaction with our networks. If we lose sight of the value of the relationships we strive to build via social media, don't they then each just become another media outlet, losing all social value?
I recently latched on to the new social media browser RockMelt, and have incorporated its usage into my daily journey into all things social. As I was browsing this morning, I came across an article on Mashable talking about the new Flock browser. I will tell you that well over a year ago I tried Flock when it first came out, and used it for about a week—and only half-heartedly after it took me too long to set up. So herein I provide my opinion: a side-by-side comparison of the two browsers.
Below is a 30,000-foot view of the RockMelt browsing experience, and a demonstration of how you can personalize your social network experience and create some efficiencies.
What I did not include in the RockMelt video was the share button that makes it simple to share content on Facebook and Twitter. I think that LinkedIn should be added to that simple share button as well, but perhaps that will come in time.
Flock has what appears to be a nice way to group together contacts and their various social profiles, but the data feeds don’t yet appear to be real-time. The video below shows a quick, high-level overview of some of the features and functionality of the latest release of this social media browser.
You can probably tell more so after watching both short videos that I much prefer RockMelt at this point. That is not to say that Flock will not continue to improve. I will continue to dig deeper and see if perhaps I am missing something.
I am very much a hands-on social media marketer in a B2B environment. I have a very particular subset of tools I use, and my browser is an important part of that. I find that RockMelt allows me to minimize the number of tabs I typically have open in my browser, and provides me virtually instant access to the feeds and profiles I need to administer and update.
I’d love to hear your opinions and feedback on either of these two browsers. Again, this is just my opinion—so please feel free to challenge me, or change my opinion. I am open to debate!
So… will you Rock? Or will you Flock?