Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also pleased to announce that we have been invited to participate with the Social Media Informer as well.
Social Media Informer strives to deliver high-quality content related to social media for business, and delivers it through this Topic Hub in a way that is organized and easy to navigate.
In my travels through the B2B social media landscape, I am finding that many organizations are not embracing social networking as a means to market their B2B solutions and services. Content delivery through the various social channels is key in building relationships with prospective customers and potential partners. At SIGMA Marketing Group, we take very seriously the need for a solid content strategy that supports our service offerings.
Social media for B2B companies should include some very basic elements:
- Social profile optimization
- Content strategy coupled with a delivery method through relevant social channels
- Social and web analytics that are integrated to provide a full picture (and that could also be combined with offline analytics).
From there you custom tailor which social channels you use, and the content types you create. The Social Media Informer is full of great content on social media.
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